Company profiles from Sports Management magazine: Croner

Company profiles from Sports Management magazine: Croner

About us
Our HR, employment law, health & safety, and pay & reward services free employers from admin, reduce their legal risk, and give them more time to grow their business.

We do this by providing clients with 24/7 expert advice on any workforce challenge. Businesses can access a team of legal experts, ready to assist you with employee disputes, grievances, or tribunals. Plus, we provide software solutions to reduce the time you spend on workforce management.

In other words, we’re like hiring an HR team, a health & safety manager, and an employment law solicitor all in one—but for a fraction of the cost.

Croner was founded in 1941, making us the most established and trusted business support service in the UK. In the 2000s, the company acquired an international reach and expanded its offering to include pay & reward and wellbeing services.

Our primary service focuses on HR, employment law, and health & safety for employers and business owners. What really sets us apart from other providers is our 24/7 advice line, accessible 365 days a year. Our clients will always have a team of HR experts and employment law solicitors on the other end of the phone.

We also offer health & safety solutions, to ensure your business is safe, and your employees’ wellbeing is protected. This includes access to our advice line, but also on-site visits, risk assessments, audits, and health & safety software to ensure HSE compliance.

Our pay & reward services make sure you stay compliant with current national minimum wage requirements, as well as making your salaries as competitive as possible. Our salary benchmarking tool will give you the latest pay rates for your roles in your industry. We can also assist you with market rate and pay gap reports.

Our software solutions will help you in all of these areas. Our software partner, BrightHR, has a range of solutions, including holiday planners, payroll navigators, expense trackers, to help you manage HR and pay functions. BrightSafe will assist you with health & safety, including sector-specific safety navigators.

Finally, we have additional services, such as our employee assistance programme (EAP) from our partner company Health Assured. The EAP provides your staff with counselling and support services to boost their wellbeing and provide crisis support. Companies providing their staff with this EAP see a decrease in absence as well as an increase in productivity.

Plans for the next 12 months

Croner are looking to maintain our growth and we are utilising several outlets to do this. We’re in the planning stages of a large-scale advertising campaign, pushing towards the 15,000 customer mark and investing in our workforce. With a circa. 1.5 million pound office refit on the horizon and plans to introduce a graduate scheme, we’re looking to the future.


“Fantastic Service. I was guided through the necessary processes and given as much time as I needed with the caller. Excellent!”

– Rob Archibald, Urdang Academy

“Great knowledge and support for my new business, feel like I am in very capable hands to ensure my business is compliant.”

– Mohammed Ibrahim, Imstrong Trading